The Information reports in 2013, Google CEO Larry Page convened his direct reports, the company’s dozen or so senior vice presidents, for a project that would take up two days a week for a couple of months. About 100 other employees below the SVP rank also participated in the effort, dubbed Google 2.0.
Google 2.0 has goals in areas ranging from subscription businesses to location services to developing replacements for traditional passwords.
It also setup a second research lab Google Y. Google Y is looking at more efficient airports and cities.
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